One of my more memorable and often-requested in-person lectures is brought to life in this video. Creative types are often the most vulnerable among us, and there’s nothing we hate more than embarrassing ourselves. Learn in this video simple ways to avoid behaviors that can destroy a pitch and instead create a lasting negative impression that buyers may never forget. While funny and entertaining, this video is no laughing matter. As they say, you only have one good chance to make a good first impression, and this is exponentially truer in entertainment than in other fields. Allow me to prevent you from messing up the way so many other rookies have (and word to the wise: some never recover professionally from those first foul-ups.)