Professional creators, producers and executives always debate about “what makes the best pitch?” Having heard tens of thousands of them, I know which ingredients are fundamental and I can also steer you away from coming off like a contestant at pitch fest.  We talk about comps or the use of “comparable titles”, where your “personal connection” to the project belongs, when and how your show’s title is used and when to slide in the format - - a comedy or drama pilot, action-adventure screenplay, docu-series, etc.  One of the key ingredients has nothing to do with your project but everything about you and your behavior during the pitch. If you want to sell your content successfully, this video will work wonders in helping you prepare.